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Supratim Kundu
Feb 113 min read
The Epistemological Significance of Scholarly Research in Management Science
In the ever-evolving landscape of management science, scholarly research stands as a beacon of intellectual pursuit, driving the...
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Supratim Kundu
Feb 114 min read
Harnessing Mathematical Prowess for Enhanced Business Management and Organizational Efficiency
Introduction: In the modern business landscape, the integration of mathematical modeling has become essential for optimizing...
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Supratim Kundu
Feb 113 min read
Elevating B2B and Industrial Marketing: Strategies for Business Success
B2B and industrial marketing play a pivotal role in driving business growth and sustaining competitive advantage in today's dynamic...
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Supratim Kundu
Feb 113 min read
Maximizing Business Success through Effective Consumer Marketing
Consumer marketing is the cornerstone of business success, serving as a strategic driver for companies to connect with their target...
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Supratim Kundu
Feb 113 min read
Leveraging Analytics and Data Science for Organizational Excellence
In today's dynamic business environment, analytics and data science have emerged as indispensable tools for driving growth, innovation,...
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Supratim Kundu
Feb 114 min read
Harnessing Econometrics for Informed Decision-Making in Business and Management Consulting
In the realm of business and management consulting, the integration of econometrics has become indispensable for deriving actionable...
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Supratim Kundu
Mar 17, 20233 min read
Digital Marketing - how much to allocate and where?
Let Y be the revenue generated by a particular digital marketing activity (e.g., SEO, PPC advertising, social media advertising, email...
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Supratim Kundu
Mar 17, 20232 min read
Strategic marketing layout for profitability
Developing a strategic marketing layout for profitability involves several key steps: Market Segmentation: The first step is to identify...
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Supratim Kundu
Mar 17, 20232 min read
Does Innovation leads to Diversification or vice versa?
A study published in the Journal of Business Research found that firms that invest in innovation tend to have greater product...
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