I am a faculty member working at the intersection of marketing strategy, analytics, and experiential management education.
I teach, supervise research, and build simulation-based learning tools for the classroom.
My work combines teaching, research, institution-building, and the design of experiential learning tools. I am an FPM (Ph.D.) graduate from SPJIMR, Mumbai, with advanced academic and professional training from Purdue University, IIM Ahmedabad, and IIM Bangalore.
Before moving fully into academia, I spent nearly nine years across IT, consulting, and research roles. That experience continues to shape how I teach management concepts: with attention to decision-making, business context, analytical thinking, and practical consequences.
Over time, I have come to believe that durable learning happens when students are not only listening to concepts, but also making decisions, facing trade-offs, competing, failing, and reflecting. That belief shapes both how I teach and what I build.
I have taught or been associated with multiple reputed business schools across full-time, visiting, adjunct, and executive education roles. Vector Lab, my suite of classroom simulations, is a direct product of my interest in making management education more experiential, analytical, and decision-centred.
Senior Assistant Professor
Hari Shankar Singhania School of Business, Jaipur
FPM (Ph.D.)
SPJIMR, Mumbai
PGP
Purdue University
FDP
IIM Ahmedabad
Advanced Training
IIM Bangalore
9 years in IT, consulting, and research before full-time academia.
Taught or associated with multiple reputed business schools including UPES, NMIMS Global Access, SPJIMR, FLAME University, Prestige Institute, and others.
My research runs across firm strategy, consumer behaviour, analytics, and the philosophy of knowledge in management.
Why do firms in India and other emerging economies expand into unrelated businesses — and when does that make strategic sense? I study the institutional and resource conditions that shape diversification decisions, where Western strategic frameworks often fall short.
How do consumers process, trust, and act on digital reviews? I explore how review characteristics, platform design, and cognitive biases interact to shape purchase decisions and brand perception in online environments.
Beyond method, I am interested in what analytics actually does in practice — how firms use data to make marketing and strategic decisions, and where analytical tools create clarity versus false confidence.
An emerging inquiry: what can classical Indian philosophical traditions offer modern management thinking? I am exploring how concepts from Indian epistemology might enrich our frameworks for leadership, ethics, and decision-making.
I teach across MBA, BBA, doctoral, and executive programmes. My courses span the analytical and the strategic — and increasingly, the experiential.
Vector Lab is a suite of multiplayer classroom simulations I have built over several years. Each simulation is grounded in research, designed for MBA and executive classrooms, and built to make abstract concepts visceral and real.
Teams compete on price, promotions, and brand strategy across market rounds with real demand dynamics and competitive shocks.
Teams target segments, set positioning, and allocate channels — competing against each other and AI rivals for market share.
Marketing Mix Lab, Boardroom Lab, CrisisLab, and others are currently in development.
Over the years, I have been associated with several reputed institutions across India — through teaching, research supervision, visiting faculty roles, doctoral education, and academic administration. These include SPJIMR Mumbai, HSB Jaipur, UPES Dehradun, Alliance University, IMT Hyderabad, FLAME University, NMIMS Global, Prestige Indore, Jaipuria Ghaziabad among others.
I have also participated in faculty development programmes and academic associations with IIM Ahmedabad, IIM Bangalore, ISB Hyderabad, and IIT Bombay.
Pedagogy, research methods, analytics, and simulation-based teaching for faculty at business schools across India.
Hands-on training in R and Python for marketing analytics, data visualisation, and applied research.
Marketing strategy and analytics sessions for management development programmes and executive cohorts.
Communication, interview skills, personality development, and career readiness for undergraduate and postgraduate students.
Beyond classrooms and research, I find myself drawn to photography, dance, long drives, books, table tennis, cycling, and lawn tennis. Each, in its own way, keeps the mind honest.